A portrait session with one of my favorite people in the world: Ida Persson.

I chose the Woodruff Art Center in Midtown Atlanta because I wanted an area that represented Ida well: creative, urban, modern and industrial. I was trying to find a mini Stockholm in Atlanta.

Ida and I worked together for more than 7 years until she followed her heart and switched to nonprofit. Ida is a creative force to be reckon with. She is a conceptual, strategic, systematic, and meticulous designer and storyteller. She is also incredible fast – which is a plus in advertising.

As a person she is compassionate, empathetic and perceptive of humanity. You can always count on Ida to find the perfect in something imperfect and the good in people.

A creative maker at heart, Ida is always looking to create more, read more and learn more. Yes, she’ll put many people to shame for her high level of productivity. And let’s not talk about her in the gym or pool. (She used to be part of the Swedish National Team and swam for the University of Alabama.)

I miss working with her every day, but I couldn’t be any happier for her. You can connect and discover Ida’s work here:
Website: www.impersson.com
Instagram: @impersson
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